Analysis Of Chinese-funded Insurance Companies Auto Insurance Product Marketing Innovation

With the development of our society, and the improvement of people's living standard, automobile has come into various fields of production and daily life. Automobile has become a life style with the big increasing of consuming of cars, especially in big and medium sized cities of China. The insurance of vehicles has become one of the main insurances for our property insurance companies because of the tremendous market size and great potential which stimulated the fast growth of the insurance market for vehicles. The premiums of vehicles insurance are more than 60% of the total revenue of property insurance companies. Therefore the operation of vehicles insurance will directly affect the performance of the property companies. After China's enter into WTO, Chinese insurance industry meets the development opportunity and big challenge also. Chinese insurance industry, especially the property insurance which is on the early stage, has some gap compared with the operation stage of developed countries. Our property insurance may speed the development unless it changes the traditional growth model, which makes the innovation of marketing strategy of property insurance become a new issue for the property insurance companies. Every one of them is closely related to the automobile insurance marketing and sales; and therefore, it is significantly meaningful and can be used as reference and guide for the marketing practices of our automobile insurance industry.