Small Passenger Car Group Formation Process Analysis

In contemporary New Economic Sociology in the individual action for social research there is a very important research perspective - embedding. Such action on the economic analysis of the structure in different disciplines will follow a different interpretation of the logic. In this paper, by examining a group of loose and disordered, with its seemingly in line with "economic man" behavior consistent with the purpose of using "social man" economic action and role in promoting social rules under the rules of the formation of organized and orderly with the collective process embedded in social structures. The embedding process is implicit in the formation of this group and the resulting effect of the process, a manifestation of this process is the formation of a voluntary system would produce a display of the process.In this paper, the broader context of social transformation for the tone, the group of which come from the market place in the target group, management as well as in its internal relations between members of several aspects of description and analysis of an attempt by "process - Event Analysis "research strategies and narrative approach, the realization of this group formed and efficient operation of the process, also shown economic behavior embedded in the social structure of the process, and their mutual influence. And in the course of this process to show to draw the face of grass-roots self-employed in today's society might deal with the transformation of the timing and choice of strategy------ it is called organized.In this paper, the analysis process of this group can be seen in terms of economic behavior for the individual is not the End of the admissibility and interests do not dominate, because the group itself formed from a larger network is the macro level, that is embedded in social structures in, so that their micro-economic behavior is bound to be subject to cultural and market factors such as the role and influence is the result of several factors, not only in profit-driven factors. Under such circumstances, the individual in terms of economic behavior in their daily way of doing things but it is based on a rational basis in the local traditional culture inherited from the operating guidelines for the ethical principles of a double bond, which is a member of this group to coordinate their relations in the organization When shown the style of doing things. Therefore, through the formation of this collective organization and operational process of description and analysis, we can see that the economic activity in the market, social and cultural factors influence and embedded in social structures under the same time, the market is also reflexive, social and cultural factors such as their medium to influence the social market practice, this practice is a dynamic process.