Analysis Of Market Research, Brand Positioning,

Now the world economics main characteristic is the globalization. The multinational corporation constructs own enterprise in the global scope time, the brand flag is raised high first. Similarly, China joins WTO, also symbolized our country opening to the outside world entered a new stage. The Chinese enterprise want to be in an impregnable position in the international competition, also must positively create our country international brand. The brand success or not relates to enterprise's survival, therefore the brand research and the management is extremely important to a modernized enterprise.At the same time, along with the market investigation in China's fast development, the brand research already became in China possibly. And, the more and more many use of statistical investigation in the middle of the market investigation and study profession utilization, causes the brand research also more and more maturely to consummate. This article the commonly used brand localization method has carried on the summary and the comparison on the domestic market investigation and study profession in the middle of, through to the different research technique contrast analysis, makes the people to understand each research technique the suitable situation and the good and bad points, and through an example showed the statistics takes one method in the brand localization research function.The full text divides into three chapters; First chapter introduced any is the brand localization, why has to carry on the brand localization as well as the brand localization way; Second chapter has carried on the contrast analysis to the brand localization research technique, including the qualitative method and the quota method, introduced the factor analytic method in the quantitative investigation method, the corresponding analytic method as well as the brand locating and so on. Finally, explained the factor analytic method and the corresponding analytic method by the concrete example in the brand localization application.