Research Of Womens Causal Cloting Brand Store Visual Factor On Female Buying Behavior

With the development of the society, women have become consumers beyond allreasonable doubt that the most dynamic part, because the daughter, wife, mother ishousewife and multiple roles in the family, make them for yourself not only buymerchandise on their own, at the same time or most of the children’s products, theelderly supplies, household goods mainly buyers. So, women dominate in householdconsumption. Among them, through the survey found that women’s clothing marketshare of the top ten brands mainly young women’s clothing is given priority to, and inthe next few years, our country will continue to nokias leisure dress. But at the sametime, there exist certain disadvantages to the casual dress in developing, such asproduct homogeneity, concept and core value of brand positioning fuzzy.Clothing stores visual, however, as an important means of modern visualmarketing and economic activities, display goods charm, reflect the brand value,promote products characteristics, promote sales, set up the enterprise image and brandimage, etc, having the effect that cannot ignore. Clothing stores vision to a certainextent, reflect the clothing enterprise to product attributes, price and positioning, is tobuild the core value of brand, building customer loyalty, win the market an importantfactor of core competitiveness.With the continuous development of garment industry, the producthomogenization phenomenon is increasingly serious, in the face of such situation,consumers become more rational, they not only focus on the product itself, pay moreattention to the clothing companies can satisfy their psychological needs, whether tounderstand their way of life. According to the statistics show that for clothing stores,correctly using product configuration, display and display technology, apparel productsales can be on the basis of original increased by10%, thus, if targeting womenconsumer market, the store visual core factors affecting women’s purchase behavior,will be able to more effectively guide clothing enterprises acquire competitive ability,and constantly enhance the value of the brand, find new profit growth point, and toestablish conforms to clothing stores display industry competitive advantage theoryand method has practical and guiding significance.