Different State Of The Market Next Pricing Tool To Determine The Method Of Study

Pricing tool that the article researched is unfixed discount rate that is the ratio of the price on each sell subsection to the initialization. The ratio changes with the number of the subsection. Research about discount rate mainly concentrates in the applied field of supply chain these days. The main research content is affection on the return of purchaser and bargainer and the benefit of whole supply chain. But the research literature on discount rate is very few in normal market structure. This article researchers the question of the manufacturer's return maximum under monopoly marker and competitive market in terms of manufacturer angle, and has drawn some valuable conclusions.Part one introduces the development state, psychology when the customers face the discount and the theory and main conclusion used in this article. On this base, part two searches the two issues. First, this article puts forward the concept of the unfixed discount rate on the base of literature and the fact. Then this article researches the issue of the manufacturer's return maximum and has drawn the conclusion that the discount rates is degression and degressive changes are equal when the monopoly manufacturer carries the unfixed discount rate pricing under the linear demand. The less the degressive amplitude is, the more the number of the subsection is. The second issue is that return maximum of the two manufacturers whose productions' price are interactional when they carry the unfixed discount rate pricing under competitivemarket. And have drawn the conclusion: the greater the discount rate of product which the manufacturer made, the greater effect the rival's price makes. And the discount rate would become great when the number of the subsection become great.Because the issue which the manufacturer faces has uncertainty, part three researches the discount rate under uncertain demand on the base of part three. The article analyses the examples and has drawn the conclusion that the expected return would become greater but the amplitude become small when the discount times become more whether the manufacturer adopts either the fixed discount rate or unfixed discount rate. Part four is conclusion of the article.