The Distribution Channel Of Information Goods

It is most "soul-stirring" that the Sino-US WTO negotiations revolve in the distribution and relative activities—the logistics and allocation-delivery. It has been proved that the china-American government has recognized the distribution, logistics and allocation-delivery to be the lifeline of enterprise's marketing activities, which is not neglected by any side.The world top 500 enterprises and most valuable brands not only have high-efficient distribution, logistics channel but also have powerful control force in this system. These famous enterprises in the world have given a top priority to distribution channel in the competition advantage of the production and technique development. In modern information society the information commodities have close relationship with people's life. According to author's view there is not many theses in discussing the distribution channel of the information commodities, so the author elects this topic for these reasons.Firstly the dissertation discusses mainly the concept and the classification and the attribute of the information commodity. Secondly illustrates mainly the definition, the classification, the attribute, the function and construction of the information market. Thirdly from the economical view it illustrates the function and model of the information-commodity distribution, the intermediate merchant of the information-commodity distribution, the devising decision of the information-commodity distribution, the physical allocation of the information-commodity, the international distribution of the information-commodity and the management of the information-commodity. It also links information science with economics closely. Meantime introduces the distribution on line and the modern logistics, furthermore supplies all kinds of examples of the information-commodity distribution.New points of the dissertation are that it illustrates deeply ten basic attribute of information-commodity, seven " stream" in the distribution channel. Holds new views in company system, monopoly distribution, volunteer chain and direct sale, and then shows new instances.New contents of the dissertation are it introduces a variety of retailers, computer plaza, computer software plaza, super book-mall, private chain bookstore, joint-venture wholesale market, issuing company affiliated the newspaper & periodical group, issuing chain store affiliated the newspaper & periodical group, consultant, net. trades association and government institutions and so on. Introduces mainly the distribution on line, modern logistics, the distribution decision of the software, software distribution on line and issuing regulations on line, while gives a variety of distribution instances on line, such as subscribing newspaper on line, bookstore on line, publishing book and periodicals and newspaper on line, musical center on line, game on line, auction on line and etc.. At last devises bookstore on line and the storage management of modern logistics, which can be in use.