The Current Situation Of China's Internet Advertising And Strategy

The internet advertising is the enterprise advertising activity on the internet. Its development is following the popularization of internet application and the development of internet economy. From the social view, the internet has changed people's common life. Also, the way of gathering the information has been influenced greatly. Thus the internet advertising has gain the enough development space. From the economy view, The internet has created many brand-new enterprises and business opportunities, therefore the enterprise regardless of the internet advertising will finally lose the future of development. The essence of internet advertising is that the advertising information be transmitted to the objective receiver by the medium of internet. Its influencing ability is combined by the advertising and the internet. As a result of the internet and the multimedia technical development, the internet advertising has already performing greatly in interactive ability, accuracy and multimedia aspects and so on. At the same time, because of the limits of logging on domestic internet network, the audiences of the internet advertising have show great advantages from the income, the education level, as well as the age structure and so on compared with the traditional advertising media audiences. Therefore, the domestic enterprise must integrate the internet advertising marketing tools to the enterprise overall marketing plan, using the influence of internet medium to attract more advertising audience's attention.This article tracks to the recent development of the internet advertising in domestic market; the theories and the methods used in the article are all gathered by the modern research results in the internet advertising. Through analyzing the domestic authority statistics and the developing level of domestic economy and internet application, the article summarizes the domestic internet advertising development environment. By quoting some typical successful business examples, the article is focused on the strategy of integrating the internet advertising to the enterprise marketing plan. Finally, the article predicts the developing direction of the domestic internet advertising industry, giving some useful references to the domestic enterprises.