Wood State Three-dimensional Folding Protective Window Marketing Strategies

With the increasing requirements of society's security, the scale of Security Industry expands gradually. The giant market opportunity has brought the multitudinous competitors, and many mid- and small-scale enterprises blindly enter into the market and lack strategic concept. To most of these enterprises, how to control a marketplace rapidly is the most key problem. Being short of the fund and the personnel, these miniature enterprises are unable to do large amount of advertisement, so how to promote the product and make the consumers accept it is not only the key to product marketing, but also relating to enterprise existed. MuBang company is one of the enterprises, which want to win more market opportunities and obtain more profit by the folding security window. According to the marketing environments and characteristics of the product, the paper suggests a tactic to extend the product market.The paper includes six chapters. First, it introduces marketing background and target about MuBang enterprise; Secondly, it analysis mainly industry characteristic and market opportunity on the base of the product's environments. Thirdly, this paper analysis the differences between several products using Porter and SWOT method. Fourthly, the paper, starting with market research and segmentation, introduces the whole process to how to get a right market position and makes a price tactic for it; In the last two chapters, this paper discusses two complex items in the marketing mixes: Promotion and Channel, and compares the different influence about different Promotion and Channel to product promotion, helps the enterprise to adopt the more effective promoted strategy.