Research On The Core Competitiveness Of Chinese Enterprise Of Miniature Passenger Vehicle Based On Value Chain Theory

Since 2002,miniature passenger vehicle has been in a paroxysmal—growing demand from the market.It demonstrates a unique strategic status and the function grows in the national economy growth and produces ecological effects and economic effects,all of which have aroused the widespread concern.Considering the worsening contradiction of energy shortage,deteriorating environment and fast development of automobile industry,the research on miniature passenger vehicle has the extremely important practical significance.The basis for enterprises to maintain competitive advantage is to enhance the core competitiveness of enterprises,Cultivate of micro- enterprise core competitiveness miniature passenger vehicle in China in the fierce market competition, enterprises can maintain its advantage in the development of priority.The value chain theory is applied to enterprise of miniature passenger vehicle,Based on Porter's value chain theory and Combined with the characteristics of miniature passenger vehicle,final Constructed the model of value chain on miniature passenger vehicle. Based on the micro-enterprise value chain to build the elements of core competence in enterprise of miniature passenger vehicle,they are the production capacity, marketing, product innovation and technical capabilities, corporate culture, national policies and service capabilities. Including production capacity, marketing capability, service capability are the link of basic activities of the value chain, Product innovation and technical capabilities, corporate culture and national policy are part of the value support activities.To the problem in enterprise of miniature passenger vehicle often limited to the appeal stage of development work, can not eventually achieve the purpose of cultivation. Aiming at this problem, build a cultivate model of Core Competence of miniature passenger vehicle enterprise,and cultivate the elements of core competence in enterprise of miniature passenger vehicle, And to analyze the ways of cultivate ,that are, integration, learning, innovation,Use the three ways of cultivate to analyze the elements of core competence in enterprise of miniature passenger vehicle, eventually find a proper way to cultivate.The model of cultivating Core Competence of miniature passenger vehicle breakthrough on the core competence over the past unilateral research model, get the cultivating work as a complete system to analyze, and made a detailed discussion on cultivate working.