Hardware Export Enterprises To Use The Exhibition To Expand Overseas Markets, The Strategy Study

Chinese hardware industry has developed rapidly since the reform and open policy. The Scale of our country's hardware industry is huge and most countries in the world import the hardware products from our country. The hardware made in China are sold well in the oversea markets. There are some troubles we have to face. Most Enterprise's scale are middle or small, so their potentiality is weak and competitive ability is weak too. Margin is low because our exporters are in the lowest on the industrial chain. This article analyzes the competition situation with SWOT analysis which stands for strengths, weaknesses, opportunities, and threats. And discuss the global buyer's type.We can divide fair into many types. The hardware exporters in China can attend a good many fair for hardware. This article analyzed them according to the data from web of the fairs, and surveyed many exhibitors.The fair is an important platform for buyers and for sellers. It affected by Internet, but the fair is very important in the global trade. Three functions of fair are to demonstrate the brand and the enterprise image, to assemble the manufacturers, distributors and detailers, and to collect the information. This article interprets the main aims by fair, which are to find customers, to develop the market, to demonstrate the brand and the enterprise image, and to collect the information.Compared the fair with Internet and Magazines, this article analyzes the fair's strengths and weaknesses.According to the analysis of this article, we can find the importance to use fair to develop the oversea markets. How to use the fair? At last, this article interprets how to choice the fair according to why the exhibitor attend the fair. How to prepare the fair? How to control on the fair? How to contact customers after fair? And how to estimate the fair?...