Research On Developing Overseas Markets For Products Of PC

PC is a professional manufacturer to produce precision casting products.It was set up in 1987,a traditional enterprise that focus on exporting precision casting products in Dalian.It mainly produces precision castings like stainless steel,heat resistant steel and so on.The leading products on applied in automobile,plumb,pump part,internal combustion locomotive,etc.In 2016,PC enlarged company scale and moved to a new factory,the sales wasn't increasing but went down,with the increasing investment market competition,PC urgently need develop overseas market to supper the increasing operation cost of new factory,go to seek new sales channel,occupy the investment market share.It's an import issue of developing overseas market strategies that need to be solved for PC urgently.At present,the main issues existed in PC as following: lacking of international marketing concept,single marketing channel,concentrated exporting market,low additional value on exported castings an so on.Use analysis tool of IFE,EFE and SWOT also with QSPM matrix to choose the best and the most appropriate overseas markets strategies as develop overseas market via e-commerce platform base on internet+ time the same time upgrade quality of products and add the additional value.Segment market and make USA as target market.Interpret how to use comprehensive 4Ps combination sales strategies to implement company target,apply internet+ international trading to seek new channel for overseas market sales,strengthen technology control,quality monitor,drawing on 5S management from Japanese companies to assure the overseas market development strategies for precision castings going on smoothly.