Longmen Shan Scenic Area Of ​​investment And Financing Research

The dissertation referring to international and national successful experience of travel industry, basing on real condition of Long Men Mountain, exerting theoretical knowledge and analyse tools of MBA, finish the evaluation and the actually analyse of investment and financing through the real researching to Long Men Mountain. It also gives its own advice and details of step for the development of investment and financing for the mountain's industry in the future.It's an important traveling resort in Si Chuan Province which is Mt.LongMen which is a giant potential development of this mountain industry. But the mountain is lacking of money and has exploited the resource of traveling badly for the long time, so that the resource can't be made the best and the development has gotten behind another traveling resort in the nation. It's high time that were to find a way to resolve the fund of the resort and suitable investment and financing. The paper analyse the questions of development in the mountain in details which there aren't viewpoint of investment and financing, enough power of investment, single way to financing which made the result of lower condition of development of the mountain.Some urgent questions should be resolved that are how to invest to the mountain, to establish a efficient system of investment and financing of traveling and the bridge between the owner of fund and developer of traveling, to locate the dominant status of government's investment and financing in action of developing traveling, to exert the basic scheme function of market to traveling fund, to use the traveling fund.The paper will have the certain instruction significance to management and operation of Mt.LongMen attractions. Simultaneously, it has the certain reference value to other scenic sites, the enterprise and individual to invest in the local tourism.