Small Real Estate Enterprises In The Policy Under The Control Of The Operational Management Of Innovation And Development Study

Since the reform and open policy, the real estate enterprise becauseits connection high, the impetus has been strong, contributes themajor characteristic to the national economy, becomes our countrysocialist market economy the basic center of resistance, the realestate enterprise regarding the improvement housing conditions, theincrease employment, promotes the national economy development, toweaken the economy to undulate the vital role. The real estateindustry is the sustainable development prop profession, at presentalso belongs to the initial stage, the policy adjustment isinevitable. These regulative policies regarding the enterprise scalesmall, the fund strength were weak, in the competitive ability thesmall real estate enterprise constituted the huge impactThe nearly several next year, the country has enlarged to the realestate profession macroeconomic regulation and control dynamics. Inparticular in 2006, even is called by the real estate profession thepolicy year, middle this year promulgates the real estate regulationpolicy altogether has 26 items, related plan 7 items, use 8 item, thetax revenue 3 item, the house quality 1 item, the house transaction 3item, the financial 4 items, so regulates dynamics in a big way, theproject are many, limit strict policy, speaking of the real estateenterprise, especially center the small real estate enterprise, all isfacing the survival of the fittest stern test.Along with regulative thorough realization, real estate marketgradually standard, the market subdivides the tendency is more andmore obvious. Market competition intensifying, has covered the land,the tax revenue, the credit, the supply, the structure and even theinformation management aspects new deal continues to appear, theimpact, the adjustment, is changing the real estate industrydevelopment idea and the development direction, thus is changing thereal estate enterprise's market operation management aspects.This article has collected the recent years country to the real estateprofession main regulative policy, and has carried on the concreteanalysis. Embarks from the national macroeconomic regulation andcontrol policy to the real estate enterprise's influence, to thecenter small real estate enterprise in the operation management budgetmanagement, the risk management, the marketing management, the brandmanagement innovation has carried on the exploration and the research,and has pointed out center the small real estate enterprise under themacroscopic policy regulation trend. Is for the purpose of indicatingthe development for the center small real estate enterprise thedirection, thus adapts the policy claim on own initiative, thestandard enterprise's operation management, causes the enterprise inthe market environment, obtains the innovation development fromoperation management each aspect.