The Third Terminal Of The Pharmaceutical Enterprises In China Market Development And Marketing Strategy Research

With the third medical terminal getting bigger and bigger, it has become a focus of central government, common people and medical enterprises. How to develop the third medical terminal? How to make favorable sale strategy? How to layout product line of medical enterprises and select able-sale-men? Such issues are becoming increasingly more and more concerned by pharmaceutical enterprises and medical business enterprises. The study is basing on foregoing background, according to researching the characteristics, opportunity and difficulties of the third medical terminal, the paper offers a suit of effective development and sale strategies for the pharmaceutical enterprises and medical business enterprises.Basing on the particularity of third medical terminal, connecting to Chinese medical sale actuality of pharmaceutical enterprises and medical business enterprises, the article general makes use of market sales, combining human resources and finance managements. In addition, using expert practical manipulation for reference and making use of personal apprehension to third medical terminal, basing on the theory and demonstration analysis, the paper extensively investigates and detailed study every side of third medical terminal.From the beginning of difference of first medical terminal, second medical terminal and third medical terminal, with the purpose of saving human resources, material resources and financial resources, the research on the third medical terminal emphasizes particularly on development and sale strategies. It has three available modes for medical enterprises to develop third medical terminal: firstly, giving priority to medical business enterprises, pharmaceutical enterprises is subsidiary; secondly, giving priority to pharmaceutical enterprises, medical business enterprises is subsidiary; thirdly, medical enterprises syndicate. The paper also offers five sale means for pharmaceutical enterprises: One, Heading of the sale channel; Two, Relation sale strategies; Three, Training doctors of third medical terminal. Four, asking for medical enterprises to arrange place in a competition in IT: Five, exterior resources conformity strategies. In addition, as to the layout of product line and selection able-sale-men for medical enterprises, the article also offers some workable advices and strategies in order to helping medical enterprises manage third medical terminal.