H Group Development Strategy

The H group is a comprehensive real estate development business. At present, the group the need which in the home, the area the real estate macroscopic environment influence and the company two time starts an undertaking, must under the new competition situation, size up the situation, take the development as a subject, take the structure adjustment as the master line, take the reform as a power, take the economic efficiency as the center, formulates the science reasonable long-term developmental strategy.This article in under the strategic management correlation theory instruction, to the domestic macroscopic economical, the legal environment, the real estate profession environment as well as the real estate development direction carries on the analysis, systematically has analyzed the competition situation which the group faces, applied exterior factor appraisal matrix (the EFE matrix) to carry on the appraisal to group's external environment. Develops aspect and so on course, present stage service constitution, organizational structure, internal value chain, human resources condition and financial condition according to the group carries on the analysis, has enumerated the main question which the group at present exists, and carried on the internal factor appraisal matrix(the IFE matrix) to carry on the appraisal, thus was clear about the opportunity and the challenge as well as the superiority and the inferiority which the group faced.In completed above in the exterior comparative analysis foundation to enter the actual strategic formulation process, has carried on the strategic choice using the SWOT matrix, proposed the group overall strategy, will indicate the company the future service, and to each strategic service unit's service, the development localization of target has carried on the detailed description, thus proposed along-term development direction for the company, by clear, accurate writing description group strategy localization. Finally, in order to realize decides the development goal, this article also elaborates for had achieved the strategic target had to adopt many important measures (strut system) as well as strategic control system.This article research may be the H group's development provides the better instruction function. At the same time, took a model the real estate comprehensive organization, the H group faces the environment and the development question has the certain universality, therefore, hoped this article the research similarly formulates the developmental strategy to other similar enterprises to have the model significance.