Developing Strategy Research Of XinJiang GY Group Limitied Company

With the continuous development of our social economy, the implementation of the western development strategy and national "area along the silk road" of the construction of the economic belt,people’s income and living standard is higher and higher, and the light, heat, water and soil resources of xinjiang is very rich, has a unique resource advantages for the development of specialty horticulture, big jujube, walnut, grapes, pears, cantaloupe, figs, apricot and other fruit products world-famous, outstanding product advantages, horticulture business enterprise in xinjiang ushered in a great period of strategic opportunities of development. Although xinjiang GY group co., LTD. Top ten in the horticulture business in xinjiang, but the fruit products market share, fruit products deep processing, brand building, corporate ownership structure, corporate governance, as well as weaknesses and short board, especially compared with six local horticulture listed companies in xinjiang, also there is a big gap. In such a fierce social environment and market background, GY group co., LTD., xinjiang how quickly pays special attention to the opportunity, seize market opportunities, expand market share, improve economic efficiency and the worker income, maintain stable enterprise existence and long-term development, it is worth GY group co.,LTD., xinjiang think deeply about strategic issues.Based on the above background, based on the development strategy of xinjiang GY group co., LTD.Of the external environment and internal condition analysis, strategic choice and implementation of related research. Paper first to xinjiang GY group co., LTD., and a brief overview of the basic condition of the controlling shareholder, from equipment operating conditions, human resources, technology and marketing situation of four aspects in detail for xinjiang GY group co., LTD.; And then using PEST analysis tools from enterprise political and legal environment, economic environment, technology environment and enterprise social cultural environment four aspects of xinjiang GY group co., LTD., analyzes the external macro environment, using the potter five model from the industry development present situation and prospects, industry competitive power two aspects in xinjiang GY group co., LTD. The external medium industry competition situation analysis; Then from two aspects of company resources and capabilities of xinjiang analyzes internal micro GY group co., LTD. The SWOT analysis tool to xinjiang GY group co.,LTD., the strengths, weaknesses, opportunities and threats of a portfolio model analysis, it is concluded that xinjiang GY group co., LTD in fruit resources, sales channels, the scale of production, brand image and so on has certain advantages, in such aspects as product deep processing, talent structure has certain weaknesses and short board.Combining the above factors, GY group co., LTD., xinjiang, the author of this paper, its target market positioning, and then analyze its development strategy, it is concluded that xinjiang GY group co., LTD.,must be located in high-grade crowd, adopt diversified and differentiated development strategy. Paper finally from increased market marketing ability innovation marketing strategy, strengthening human resources management science design system, shaping corporate core value to create a harmonious atmosphere, optimizing the organizational structure adjustment stake, accelerate the cooperation alliance to achieve the combination and strengthening capital operation strategy to improve financial security abilitysix aspects proposed the xinjiang GY group co., LTD., the implementation of the strategy of developing and safeguard measures.GY group co., LTD., xinjiang, the author of this paper to study the development strategy, aimed at the strategic choice for the company and provide useful guidance for the long-term development. This study is based on the study of horticulture products enterprise, the current domestic haven’t system to study horticulture enterprises the development strategy of the paper, the conclusions of this research to our country business enterprise of the same type and development has a certain reference value.