Bank Of Zhengzhou Branch Of International Business Development Problems And Countermeasures

With the development of the international economy, integrative economy and global trade is inevitable. This environment promotes the development of international business of commercial banks. The international business of Bank of Communications (BOC) Zhengzhou branch have got great achievement, which began from 1992. However, to meet the needs of rapid developments of both internal and external competitive aspects, BOC Zhengzhou branch should face the urgent situation of the reform to the development of the bank's international business.This article analyses the problems and proper countermeasures in the development of the international business of BOC Zhengzhou branch. In the first chapter, it introduces the correlative theory and history of international business, then reviews the course and recommends the status quos of the international business of BOC Zhengzhou branch. In the second chapter, it discusses the external and internal competitive environment and makes use of Poter's competitive theory in order to analyse corresponding factors. In the third chapter, it emphasizes the advantages and disadvantages by comparing the international business of BOC Zhengzhou branch with the other banks, foreign banks. In the last chapter, it puts forward corresponding countermeasures and suggests.