Research On The International Business Marketing Strategies Of ICBC Jilin Province Branch

The world economy in 2022 would be chaotic and increasing in attractiveness.The performance of major economic in the world was varied and unpredictable.United States has imposed sanctions on Russia after the start of the Russia-Ukraine war.In addition COVID-19 pandemic,which began in late 2019 has quietly affected the global economic situation.However,even in such a complex and grim situation China GDP has been improving.Although there are still wars,epidemic diseases and natural disasters in the world,the complex and volatile global economic situation has led to a constant adjustment of monetary policies in various countries,bringing increase of market risks and liquidity risks to the banking industry.There are still various problems in the operation of bank industry,especially in the integration of financial system including real economy.With the further opening up of China’s bank industry so as to enhance the competitiveness of international business and promote the steady development of international business,Chinese big and small banks are preparing to establish and improve their marketing plans and strategies suitable for their own development in order to cope with the pressure of international business competition.ICBC Jilin Branch has always been committed to adapt in multi-angle internationalization development strategy so as to constantly renovate the old and bringing new linking transformation and upgrading actively carrying out business innovation management,adjusting the product structure so as to continue developing into a modern joint-stock commercial bank with the largest business operation scale.The most extensive business technology level and the most extensive service range in the province.However,at the same time ICBC Jilin Branch needs to accelerate breakthrough of the market innovation mode in order to realize the healthy and coordinated development of international business in terms of quality,benefit and scale under the circumstances of shortage in foreign exchange resources,relatively closed environment for attracting investment,limited number of export-oriented enterprises,inflexible operating mechanism and poor overall foreign trade development.We will continue to promote the development of new business forms and models such as cross-border e-commerce market procurement,actively align with major national investment projects,and use foreign trade development channels such as new-energy vehicles to expand exports.Jilin Province attaches great importance to the strategy of multi-sector interaction to promote economic development.Jilin Branch of Industrial and Commercial Bank of China has played an important role in strengthening the development of the connection between financial institutions and major projects,developing special investment and financing policies in digital finance.Its active actions and excellent performance have been highly praised by all sectors with in the society,which has exerted a significant influence on the revitalization of financial cooperation in Northeast China.Especially for Yanbian area and other areas with a long history of border trade activities and geographical advantages,we will continue to expand foreign financial services with South Korea,Russia and other countries so as to create high-quality international financial development routes.In order to deepen inter-bank cooperation and actively promote agency cooperation in international settlement business,ICBC still provide convenient financial services such as currency exchange business and further promotes liberalization and facilitation of inter-bank strategic cooperation.In order to promote the orderly reform of the national financial system and help the professional development of international business in Jilin Province,so as to inherit the "One Belt and One Road" Initiative,Jilin Branch of the Industrial and Commercial Bank of China has constantly innovate and proposed more efficient with high-quality marketing strategies for international business.This paper mainly uses SWOT analysis method,marketing 4P combination analysis method,etc.,starting from the external and internal environment of ICBC Jilin Branch,analyzes the advantages and disadvantages of international business products in detail,defines the competition status of ICBC in Jilin Province,subdivides the target market and selects the target market,real-time response measures to effectively expand the market.So as to meet customer needs,enhance the core competitiveness of the enterprise and expect to obtain the maximum intermediate income and operating profit.From product marketing,publicity,price advantage,service innovation and other aspects to constantly meet customer needs,in a very strong market competition in order to play their own special competitive advantages through new scientific with technological means and intelligent marketing system to ensure the correct positioning and direction in international business of ICBC Jilin Province.