Chinese Insurance Companies Marketing Channels Research

The reform opens, the Chinese insurance industry walked to ascend the speedway of high-speed development, is the market corpus of a scale still an insurance of the insurance market regardless, all acquired an unprecedented development. The insurance marketing is in the modem insurance company management the management of the strategic position is more and more important, is center link and core that the insurance company conducts a management part, but insurance marketing the construction of the outlet then insurance marketing work of the key is one wreath. Subdivide an insurance market according to different customers, set up a marketing outlet, is race insurance the industry carry out a stability to develop continuously and healthily and quickly of essential condition.This text passes analysis outlet, studying an outlet, knowing an outlet, making use of an outlet, resolving like the current local insurance company is in the marketing outlet the construction existent problem, carry on the combination of marketing outlet, the end realization raises local core competencies of the insurance company marketing, carrying out the industry quick and good development purpose of the race insurance.In the text with the theories and the fulfillment combine together of research analysis method, study in the usage MBA course of system analysis method, case analysis method, more analytical method.Constuct from the marketing outlet of the our country insurance company of set out physically, study with draw lessons from the advanced experience of foreign insurance company, combine the state of the nation of our country, the integration marketing outlet, build up the marketing structure mode of all-directions and stereoscopic type.