Center Co., Ltd. Of Changzhou Research Trial Management System Of Marketing Research

Changzhou Develop & Manufacture Centre Co., LTD. (CDMC) as an institute once belonged to the CCRI (China Coal Research Institute), and was transformed into a joint stock company at the end of 2002. The CDMC has made great progress since 2002, and its marketing management system has been changed a lot, yet there are still many problems which have hindered the further development of the company healthily, stably and continually.This article takes the marketing management system of the CDMC as the research object and analyzes the present situation and the existent problems of the system. It also suggests using the integrated marketing theory to construct a market-orientation system and integrating such aspects as the marketing organization structure, the sales team construction, the sales management improvement and the information management to establish a new marketing system for the company.