Henan Ding Original Properties Limited Development Strategy

Recently,with the rapid development of the real estate industry,its market is becoming regular step by step.It takes on several kinds of tide,for instance its normative administration,multiform arrangement,integrated configuration,open business,modern construction,canonical agency,rational income and so on.In this condition,the land agents should humor the market's request which contains strengthening the owner,becoming standardization and strong prompt to find the development way in the flinty competition.With the balanced and high-speed progress of our country's economy, our government make the house industry as the new rise point in the economy,so the realty market becomes more and more hot. The competition in 21st century will be more fierce.The DING YUAN ZHI YE Ltd. should make sure its corporation tactic over again to keep the competition advantage and its durative development.This dissertation aims to let the DING YUAN ZHI YE Ltd. recognize distinctly its outside environment advantage and its inside condition and sum up the chance and challenge that it should face to.At the same time by using the modern corporation tactic analysis tool the text analyze amply and make the enterprise stratagem to make the DING YUAN ZHI YE Ltd. which in HENAN develop farther.According to the other facts it also lists some guarantee and support measure necessary to the company's new tactic.The first chapter of this text using the realty corporation's macroscopical background as the springboard,look back the development course of this corporation and summerize several valuable experiences: the accurate forecast,the actualization of the company's correct development tactic,adoption of the appropriate science innovation mechanism,application of the right market tactic,the exploitation of the realty estovers and so on.In the second chapter some thory analysis combine with some case researches.First it starting with the analysis about the realty industry's macroscopical economic environment,calling environment,the current of this industry's developmen,some advantages of the market competetion,analyze the DING YUAN ZHI YE Ltd.'s outside environment.Then it expound the basal thorey of the company's tatic management and analyze the company's inside position.Based on these,the theory about competetion and development is also discussed profoundly.According to the company's fact some feasible tactic choices are put forward,too.It also applying industry configuration analysis model analyze the DING YUAN ZHI YE Ltd.'s politics,law,economy,technic,industry policy,industry configuration,market competetion and some other outside factors.Then analyze this company's inside condition like manpower resource,material resource,technic resource,organization structure and efficiency,invisible assets and so on by using the resource analysis method.The third chapter make a demonstration judgment to the management status of the company's exploitation items,and analyze its recent item as a typical case by using modern market theory from the following sides:production strategy,price strategy,sales channel and sales promotion tactic.The fourth chapter applying the SWOT method elicit the company's adoptable development strategy is expansionary or special.In the fifth chapter we discuss how this company can build the circulate mechanism and mesure appropriate with its strategy in some aspects as core competetion,inside administration,brand management, the management of providing chain and so on in order to grasp the implement of the strategy.