Study Of Fitness Equipment In The Promotional Activities Of The Large Department Stores

The fitness equipment profession has become one to contain the huge opportunity profession.But our country domestic at present fitness equipment manufacturer was still in invests small, the production batch small, the design mentality is backward, depends on the assembly or pure imitates Europe and so on Well-known Fitness Equipment Factory the commodity to carry on the production, the commodity which the profit not high also produced is very difficult to suit Chinese's build and the bodily condition demand, was unable to achieve the science fitness the goal.The low profit causes it to be unable to carry on the essential market propaganda, the low quality causes its product to be unable to develop its market, causes our country's fitness equipment market space to be narrow and small, occupies the share in the entire sports industry is miniscule.The promotion deficiency, causes the domestic fitness equipment brand nearly nobody knowing, regarding the high unit price commodity, does not have own brand well-knownness, does not have the outstanding product backing, the sales volume not to have any guarantee.How does this article through in domestic open the market to the Qiao mountain company, how achieves at the retail trade develops the successful promotion propaganda to carry on the multianalysis, and compares with the domestic existing fitness equipment factory, for it proposed the product aspect, the promotionaspect one whole set solution, dozens of field promotion conducts the research to Qiao Shan in the Chinese two years in, removes the special case, establishes the return model, provides the quota, the most direct-viewing policy-making basis.Conducts promotion for the domestic fitness equipment in the market, reduces the promotion the investment risk, realizes the reasonable income to appraise, to reduce the promotion fault to provide the reference.