China's Outbound Tourism Market Development And Industrial Policy

Tourism, an important component of tertiary industry, plays an important role in the structural balance and full development of industrial economy. In recent years, with the sustainable development of national economy and rise in people's living standard, the market of traveling abroad boosts rapidly in China. China has become one of the counties that have the largest number, the fastest increasing and the greatest potential of people traveling abroad. It surely results from economic reform and development of China. The healthy development of economy is of great significance to optimized balance and sustainable development of industrial economy.Overseas tourism has always been the hot issue in the field of travel management. World Tourism Organization quarterly reports the statistical data and forecast analysis on tourism industry of the main countries in the world, such as World Tourism Barometer. Many tourist countries, for example the United States, Germany, Japan, Australia and New Zealand, pay much attention to the research of market growth and industrial policy of the industry and have made outstanding achievements.This article, with reference to the previous research results, performs analysis on the market situation as a whole, consumer behavior as well as parties closely involved in the overseas tourist market, and consequently identifies some problems to be resolved. Based on the analysis, we put forward relevant solutions, such as: enhance the management of business principal parties, adopt branding strategies, improve the quality of tourists, promote the reform of destination place, build national security system for tourists and stipulate improved industrial policy, etc.We, therefore, come up with the following conclusions: 1. With the continuously increasing national income, the fulfillment of some correlated promises due to WTO agreement, Chinese overseas tourism industry is expected to grow exponentially. 2. Rationally assess the influence of overseas tourism industry development in China, regulate related industrial policies and change the management approach and focus of the industry with an eye to the whole situation 3. Strengthen management of the principal parties of tourist market and make rational development strategies for the market operation parties 4. Set up national security mechanism of the industry.