Development Strategy, The Home Appliance Chain Enterprises Based On The Evolution Of Retail Formats

In recent years, home appliance chain industry growth alarming, and somehave even proposed home appliance chain enterprises monopolize the householdappliance market. However, this rapid development has brought lots of problems,such as a vicious price competition, identical storefront location, the lackof differentiation, lag management and so on. The emergence of such problemsseriously hamper the development of enterprises. How to using evolution ofhome appliance chain enterprises to develop business strategies becomes asubject of study.Starting from retailing types, summarizing the common businessconditions and characteristics, anglicizing retailing development, thispaper presents a consumer perspective retailing development based on thecustomer value retailing evolution TLM Model. Secondly, this paper expoundsthe common retailing in the cause and according to its positioning, summarizesthe common retailing basic strategy. Then, this paper combines businessevolution, a detailed analysis of home appliance chain enterprises based onthe evolution of retail industry which should take as the basic strategy.Finally, the government should establish a good market environment, andaccelerate the development of the enterprise. Meanwhile, home appliance chainenterprises should enhance themselves in order to attract consumers and gaincompetitive advantage.