| Recently, all factories of white home electrical appliance are confronted with the same difficulty along with the industry becoming mature. Due to the price war, the whole industry has a little profit or even has loss. The whole industry has get into a strange development circle, that is, the homogeneity of products, marketing and earning pattern. As the representation of home electrical appliance industry, white home electrical appliance has a prominent position in China's appliance production industry, which is one of the most completely competition industry. So, it is very important to dissect its development contrail. Especially, probing into its earning pattern and putting forward pertinent countermeasures are helpful for white appliance production industry's healthy development.This paper mainly analyses white appliance production industry's earning pattern in theory and demonstration. First of all, the author summarizes the development process of white appliance production industry. Then the problems and reasons of present earning pattern of white appliance production industry are analyzed. Meantime, white appliance production industry home and abroad are compared and author puts forward earning pattern of white appliance production industry that industry should choose. And implementation countermeasures of earning pattern are discussed, that is, capital is ligament, brand is carrier, operating and marketing is process, profit is fundamentality, relying on inner resource, finding outer market opportunity, carrying out the choosing reasonably and optimizing of earning pattern. At last, author analyzes the earning pattern of Royalstar. |
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