Commercial Banks To The Public Credit Business Competitive Strategy Analysis

John von Neumann's 1944 book with Oskar Morgenstern, Theory of Games andEconomic Behavior was a landmark of game theory. Because competes and cooperation isthe common phenomenon in the realworld, therefore very many domains including thecommercial bank credit competition all can the application game theory. Michael Porterthought anenterprise competitive advantage strategy has "the difference produces thestrategy"and so on three aspects. Based on Game theory, the price and serves competitionstrategy of the commercial bank are studied in this paper.When price competition aspect this paper with Bertrand model analysis bank creditservice static gambling, with centipede gambling model analysis bank credit servicedynamic gambling, and proposed various commercial bank occurs in the credit operationaltogether seeks the cooperation the situation. Has profited from the west commercial bankcredit operationservice advanced experience, and analyzes the bank credit servicecompetition strategy by the enhancement differentiated credit service, the customerdegree of satisfaction and the loyalty.