Ship Supporting The Implementation Of Mass Customization Production Mode

Chinese marine equipment industry must be speedily improved. This paper analyzedthe strength,weakness,opportunity and threat of chinese marine equipment industry. Itpresented some ideas about improving chinese marine equipment industry.Basing on the fundamentals of MC, it analyzed the demand of marine equipment, thecharacteristics of marine equipment product, the environment of marine equipment market,the development of science and technology. It studied the feasibility of the implementationof mass customization in the chinese marine equipment industry. It proved that theimplementing mass customization is one of the measures to sharpen the competitive edgeof the chinese marine equipment industry.By analyzing a specific case, it summed up some characteristics of the example whohave implemented mass customization. These characteristics involve the enterprisemanagement, product designing, organization, production manufacturing and materialpurchasing.According to the experiences of the enterprises who are implementing masscustomization, it analyzed the points of the implementation of mass customization in thechinese marine equipment industry enterprise. If the companys try to implement masscustomization, they should pay attention to choosing the strategy of running the firm,applying the management information systems and network techniques, using the flexiblemanufacturing techniques and the computer integrated manufacturing techniques, selectingthe fiat structure and the study-oriented personnel.