Tourists Fashion Consumer Research

Tourists' consuming behavior has some fashion consuming characteristic. Not only the economic significance, but the sociological significance is also worth studying. For this reason I choose tourists' fashion consuming behavior and the culture as my research field, and try to explain the consumption signification and the signification's expression under the methodology of Semiotics.This dissertation has seven chapters. Chapter I , II ,III explain the background, reason, purpose and importance of this dissertation, review the relative studies in overseas and domestic academia. Thus, we can find that the fashioned process and socialization of tourists' consuming is not paid much attention on, and only remains on the problem-describing dimension. Using the methodology of semiotics for reference, it can make some innovative contribution to studying tourists' fashion consuming from the sign perspective.Chapter IV is ordered to resolve the doubt about the basic theory of fashion consuming, which will integrate with the context better. Firstly this part reviews the general theory of fashion, defines certain characteristics of fashion and the symbol signification of consumption. Secondly, on this basis, we discuss the function of sign identity of fashion consuming behavior. Then using the previous theoretical models, we improve the sign interactive model of fashion consuming in order to explain the function of sign identity of fashion consuming better and effectively.In the base of the sign interactive model mentioned above, Chapter V continues to explore the fashion consuming behavior of tourists. From the social identity and self-identity perspective, we found that tourists consider travel/tour as the "taste" sign or the "personality" sign. These are the first-degree sign systems of tourism and fashion, which built the base of the overall sign system of tourism and fashion. The cognitive mechanism of this sign system is elaborated in the end of this part.Chapter VI explains the necessity of keeping study on the fashion consuming behavior area of tourists firstly. By text analysis method this part analyzes the expression and performance dimensions of tourists' fashion consuming behavior in the tourism practice. On the basis for coding, tourist's fashion consuming behavior can be included in these three dimensions: the building on the body, the devotion of knowledge and the yearning of tribal relations. Subsequently this part gives the discussion of the sign relations between the body, knowledge and tribal relations all these three factors and fashion.The full text of the last chapter is a conclusion of this dissertation. It reviews the main ideas of this paper and gives some suggestion on related studies in future.