Consuming Digital: The World Of Expression

We are now in a world that plentiful merchandise make the social superiority with extended function available to us and have allowed everyone entering into a profound social transformation. The world presented by the abundant commodities is just the gigantic "vane" in the symbol-made and symbol-communicated social movement.As an outstanding representative fashion, electro-product and digital product have been popular among the masses. Due to the fast development of technology, they permeate into mass market day by day while presenting varied cultural expression attaching itself to modern communication.It seems to be the most typical illustration for technology and culture's "being of one heart and one mind" at present. Fashion, seducement, vogue, modern,top......these words are firmly connected with gleaming digital products. Digitalproduct are excavating frontier of life experience defiantly and leading us towards one and another brand-new world: a symbolized and cultural consuming society that having lively appearance never ever happened. Our conception of culture design is also developing into a field of vision more and more extensive.It is not difficult to find out that digital product' symbol is stealthily affiliate with phenomena like consumers' culture inclination, value-identity, coteriehierarchy......etc. It goes along with the evaluation logic of consumer society andbrings deep mold-effect to realistic surroundings that these symbols are arranged and distributed in society network with some regulation. It can not be denied that as merchandises, digital product portray our life pictures and invert each other's images in social cultural settings.Fashionables, amusement, networks, media......We could see through the worldof products when digital product presents its unique quality. The trends of "Integration" and "Networking" have made more life connected without joints, extended without limits.The brink of life may be the center because every node could connect the whole world. In such an media society, each of us is other's environment as well as ourselves. The dividing line between "media languages" and "life languages" is fading gradually.Textual of commodities and media surrounding become the powerful force to clear up the divarication between "Elite Culture" and "Mass Culture", it involves masses into the writer team. Meanwhile, we also find that movement of "Commodity-symbol, Symbol-commodity" has been always bidirectional social practice in the existing miracle: consumption. Everybody of us are both manufacturer and consumer, both author and reader. We make ourselves be directed by symbols where we find our basic environment. In this sense, no man's socialized process could be existing or going on without consumer behavior.In our quickly-changed era, digital product deducts the socialized, massed, modernized scene created by civics, by way of the course of "expressing" or "showing". When "word" systems and "thing" systems finally integrate together, "practical" meaning and "metaphorical" meaning debut in company with each other, an always existing world in consumer society presents a more striking character are infront of us: showing faces——a movement of "expression industry"; producingsymbols——consumer behaviors' aesthetic characters and literary trend of masses'life. Culture of periphery zoology previous has become our "life text" being read.Consumer goods exploits more and more outstanding textual movement when we look into it by culture research or generalized linguistics view. In the consumer society things are changed into media, all the commodities, appliances, events, movements can not help but expose their "multi-language" literary text features.The textual scene in front of us is based upon the system of consumer society.Freedom, democracy, equality......these basic values are all inner structure of societysystem. Consumers presenting as civics are just one of the basement of this society change. Industrializing culture and culturalized industry are making colorful life opinions of "global village" appear in diverse "language systems" as interlocutors while giving the appearance system passion and mass force that never ends rising.