Pharmaceutical Commercial Enterprises, The Development Of Large-scale Strategic Research

The main purpose of this paper is how does the domestic curatorial commercial department to buck for development strategy and how to set down the formalization developmental strategy in front of unceasingly adjustment and challenge. The author analyses the success and developmental strategy of overseas curatorial commercial department, then study the gap between domestic curatorial commercial department and overseas curatorial commercial department. After analyses the present problem of domestic curatorial commercial department, strives to seek for suitable formalization developmental strategy for Shandong Haiwang Yinhe medicine limited company.The author uses consulting data, on the spot investigates and studies and so on methods to serve the research purpose. Owing to curatorial retailing's comprehensive competition start recently, few people knows what morass domestic curatorial commercial department will fall across and how to constitute stratagem. This paper analyses advanced experiences and succeed stratagems overseas, analyses practical situation, then propose formalization developmental strategy which suit for Chinese medicine retailing.