China Mobile Group's Customer Marketing Strategy Research

Informatization is the inevitable trend of today's world economy and social development. The degree of informatization has become an important measurement of a nation's modernization level & integrated strength, and a critical part of our nation's industrial optimization & upgrade, industrialization, and modernization. As Mr. Jiang Zhe Min pointed out in CCP 16th Conference report, informatization is our inevitable choice to enhance industrialization and modernization, and we must stick to the strategy of "using informatization to drive industrialization, and using industrialization to stimulate informatization".Nowadays, the information industry not only directly influences the efficiency of the entire national economy, but also becomes the indispensable foundation and life line of the social economic system. To first develop the information service industry is good for the rapid development of the rising service industry, for the transition from the traditional service industry to the modern service industry, and for the formation of the service industry's new growth points.As the Information Age approaches, China Mobile, one of China's major communications operators, takes on the mission to promote information applications. Targeting enterprise and industrial clients, China Mobile develops and markets group information solutions. The main topic of this thesis is the strategic planning, implementation, and guarantee system of the group client market.This study aims to systematically analyze the development status, internal & external environments, and trends of the current communications group client market, find out the strategic marketing features and core competences of this market, and then provide countermeasures and suggestions to players in this market.