Clothing Popular Dissemination And Promotion Patterns

The popular culture of the costumes is a kind of special culture that spread by generally people and promoted by community and some specific areas in the society and changed rapidly ups and downs .and a certain period of time and the generally spread through the community and some specific areas in the strength of the promotion cycle limited the special cultural. Fashion contemporary has become an important cultural phenomenon in today's social.Contemporary clothing popular culture is not only has a full market, but also furthering the globalization of the world. It has become an important role and a major operating mechanism in today's world commodity markets and clothing market. Even became the main vitality source of the market.Clothing Fashion is cyclical, cycling and predictable. Its prevalence was factored by many factors. External factors including political, economic, science and technology, culture, people's physiological and psychological. Internal factor is the internal self driving force of the fashion. Fashion spread modes including downstream mode, transmission mode and current mode. The Real popular elements always were the according ideas of all walks of the society, and the fashion agreement was rely on experienced by the life course of all the people in the society.The popular of clothing has a close relationship with the mass Medias. Media is not only a means of clothing to be popular, and also play a facilitating role in the prevalence of clothing. The main medias of clothing spread are the fashion shows, the electronic media, the character media, the network media and the fashion photography.Currently in China, most of the clothing enterprises know the trends forecasting company very little. Many enterprises which have their own specialized forecasting organizations, but because the methods and channels of information were limited, wasting a lot of material and financial resources. But still can not be truly grasp the pulse of fashion, resulting in the development of the product detaching from the market needing which impact of the growth of enterprises.Therefore China's clothing enterprises, focusing on the consumer market at the same time, must corporation with the trends forecasting company. So that enhances the competition of their own brand. Lifestyles often represent the characteristics of social groups, is a human form of self-consciously classified, in the popular find their own way of life, and garment businesses have re-use of this publicity lifestyle emotional personality to replace consumer demand lifestyle, a consumer apparel buyers, and ultimately constituted a popular commercial with the perfect combination. In the process of apparel marketing, goal-oriented consumer groups classification and emotional lifestyle marketing, more easily cultivate loyal customer base.