Brand Integration, Product Design, Management, Dissemination Of Background

With 20 years popularity of industrial design, the design of products has already widely accepted by Chinese entrepreneurs, however, the concept of"design management"is still new to them. The out-of-date marketing and branding strategy confined our manufacture industry staying in the backward position of the world industry supply chain. To change this, china should implement design management to systemize its products supply line and the most advanced marketing method to build its own influential worldwide brand.The emerging of design management is the result to meet the needs of both design and management. According to the"Design glossary"published by Beijing Institute of Technology: Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise) processes. It is a long-continuous comprehensive activity on all levels of business performance. Design management acts in the interface of management and design and functions as link between the platforms of technology, design, design thinking, management and marketing at internal and external interfaces of the enterprise. Integrated Marketing Communications (IMC), according to the professor Don E. Schultz, is a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time. Marketing Power Diction Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, and affiliate, and email, banner to latest web related channels for webinar, blog, RSS, pod cast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television.In this changing international market, china should rely more on product and branding advantages instead of traditional low-cost. To change the world's idea of"low price and low quality"to"Made in China"is a critical step to sustainable future development. This thesis is produced to explore an initial step on integrating industrial design management to marketing to contribute our prosperous manufacturing industry.