Study On The Strategy Of Kailida Company As An Example The Construction Of Regional Brand Of China's Meat Processing Enterprises

With the continuous development of social economy in our country,people of agricultural products especially meat products have become increasingly demanding high quality,strengthen the agricultural products especially meat products brand building can enhance the quality of meat products to provide better protection.The agricultural product brand construction is a systematic project,not a pro and kick.Brand building is a product of highly developed commodity economy,the market economy is the result of the competition,the enterprise product sales marketing activities,product first need to let consumer awareness,consumer awareness of the product only by the conditions,can be sold.In the process of consumer choice of products,due to the different needs of consumers,the product requirements are different,and how the products are valued by consumers is the key.The enterprise brand building can have characteristics of their products would be given,through the brand can not only easy to let consumers know or identify,also can put the function characteristics of enterprise products good transfer to consumers.In this way,consumers are more likely to buy their own satisfactory products.Therefore,the brand building of modern enterprises is of great significance,but also very necessary,because only through brand building,the development of enterprises will be better.In this paper,klidar company brand building as an example and combining with the basic theory of brand building,through to the CAI company interview and questionnaire survey,to understand the company's brand construction has made some achievements,there are also some problems,especially in brand building of the more serious problems.Because the backwardness of the brand construction will restrict the further development of the enterprise.This paper expounds the significance and methods of brand building for enterprises in theory.Secondly,according to the existing problems in brand building found in field investigation on Kailida company,such as enterprise brand awareness is not strong,the product brand positioning is not clear,brand publicity is not in place,the brand management problems are analyzed.Finally,this paper puts forward some relevant countermeasures and suggestions for the construction of brand strategy and brand Kailida company,the construction methods of brand building from the company demonstrates the brand building awareness through the company's strategy to set up the method are introduced in detail.Such as paying attention to brand asset construction,strengthening product quality management,attaching importance to the dissemination of enterprise brand,improving the functional attributes of products and improving the brand management system.