Jx Companies Diagnosis

According to the particular system of publishing industry in China and the rules of World Trade Organization, China had intended to completely open the market of book publishing at the year of 2001, and the market would reach the international level within five years. However, up to now, the vital editing and publishing business still haven't opened to foreign countries and domestic private enterprises. So it's to the private enterprises'disadvantage to obtain the source in this business circle.JX corp. is the first private company engaged in the end-sale promotions of college textbooks in China and gain favorable achievement. But it has some problems in obtaining resource, innovating sell artifice, building brand, managing human resource, turning over fund and so on during this industry. In order to get rid of the congenital disadvantage and find the right way, therefore, we make a full diagnosis of JX corp. and try to figure out a way for its development.At the request of the format, this essay is divided into 7 chapters. Firstly, which includes the reason for analyzing JX corp. and the significance for the other enterprises. Secondly analyze the present situation of this circle at home and abroad from the point of internal and external condition in order to make the position of JX corp. clear in this business. Thirdly describe the present situation of the JX corp. . Fourthly the analysis methods of the SWOT model, FIVE-POWER model, Marketing strategy, Brand Management and Service Marketing management are used to analyze the actual operating situation of JX corp. in order to find the problem in this process out. At the same time we can figure out the advantages in the exterior competition. Fifthly, get the particular diagnosis on the basis of analysis of environment and management of the JX corp. Sixthly, on the basis of former advantages of JX, we make new advice for JX by rationalization: 1. In perspective of development in the future, we make the strategic layout: focusing on the exploitation distribution of college teaching materials, producing more classical material, and emphasizing the quality and practicality; 2.Make the best use of competitive predominance, constitute the right distribution policy, build up a famous brand and give great attention to customers. 3. We are also determined to attach great importance to the talents, make best use of their potential so as to reorganize the structure. 4. Resolve the financing problem to make sure the development stratagem come true and guarantee its development. Seventhly, conclude from what mentioned above, summarize paper's structure. analyze internal and external condition to find out problem. use management science knowledge give some advice to JX corp. and emphasis the advice to the JX corp. again.The creative point of this paper: 1: In the book publishing industry, it is the diagnosis of the first private company engaged in the end-sale promotions of college textbooks. 2: It clearly provides private companies with the methods of dealing with the difficulties of obtaining source.