The Status Quo And The Way Of China's Sports Apparel Industry Technology Innovation

The market of sportswear is enormous,although domestic sportswear has made great progress, the majority enterprises are"The manner makes the bridal clothes",and without international brand. At present our country has joined WTO and the World economics has integration, the domestic sportswear enterprises will be extruded by many international sportswear companys.The author analysed the domestic sportswear industry by SWOT and Relevant analysis and thought the superiority of low cost and large-scale which domestic sportswear industry depend on can't make enterprises bigger and stronger,through continuing technological innovation the domestic sportswear industry can deal with intense market competition and threat,the enterprises can obtain good economic and social benefits. At present, the domestic sportswear industry lacks technical innovation and lacks related research,the author found the insufficient of the domestic sportswear industry technical innovation through interview questionnaires, site investigation,cases and documents.The paper elaborates on the degree,domain and direction of the technical innovation and corresponding strategys. Estimating the result of technical innovation are improving goods quality, improving performance,creating the sportsmanship and creating core competitiveness.Basing on the fact, the authour also mentioned some suggestions about how to guarantee technical innovation on the domestic sportswear industry.