Rural Tourism Enterprises Target Market

Rural tourism is an important way to build new socialist rural areas,also the important direction of Chinese tourism development during the "Shiyiwu".Guangxi Province has potential advantage of developing village tourism.Guangxi Province has a host of resource advantages,for example harmonious village tourism sight,unique village human sight.Accgrding to Guangxi's practical situation,and on the basis of theory of marketing,the two important problems on the rural tourism market,such as the rural tourism market segmention and target market selection are made a careful analysis from the fields of developing business and operating rural tourism market.Based on market segmentation theory,the paper first argues that the significance of sectionalizing the rural tourism market is that it is conducive to the discovery of market opportunities;it is conducive to the possession of a greater market share;and it provides a basis for the Yinling to identify its target market.Then it sets forth the requirements for sectionalizing the rural tourism market,viz.measurability,accessibility,relative stability,and availability of benefit.At last points out the advantages of the tourism development.It has also clearly positioned the target market for Yinling.This paper studies the origin of rural tourism in our country and the present research situation at home,as well as the concept of rural tourism.The paper discussed problems concerning the development of rural tourism,and also makes profound strategies into issues relating to the development of the rural tourism of Yinling.The paper is to analyze problems and measures involved tourism at present in Yinling and bring forward the expectation of it.