Hunan Telecom 3g Business Development Strategy Research

With 3G's approaching, the mobile communication market is undergoing tremendous changes between abroad and home. The 3G application will be required in recent years. The Hunan Telecom Corporation is confronted with unprecedented opportunities and challenges in its endeavor to developing the 3G How to making use of its advantages, studying and working out its developmental strategies become urgent task which will help Hunan Telecom survive and develop in the 3G market competition.The outside macroscopic environment which Hunan Telecom will be confronted in the 3G's development has been analyzed in details. Especially, we analyze the mobile communication market throughout the world in depth. We forecast the 3G developmental tendency in the Chinese mobile market. With the industry competence model and SWOT method, we analyze the mobile communication industry structures in detail. Importantly, the strength, weakness, opportunity and threaten, which Hunan Telecom will be confronted in the upcoming 3G development, has been analyzed.Through the marketing segmentation and analysis of 3G services in Hunan mobile market, the 3G target market should be chosen by Hunan Telecom. Then, we analyze the mobile market competition strategy which Hunan Telecom will be adopted in the future. Based on the environment analysis and market study in details, a series of specific strategies of 3G service have been put forward, which Hunan Telecom should be taken in following 3G operation. These include strategies of 3G product, brand, price, service and 3G industry chains.At last, some risks have been analyzed which Hunan Telecom will probably be encountered during implementing the strategy in the future, which includes market risk, policy risk, financial risk, management risk and talent risk, etc. Then, some strategies have been discussd in order to avoid such risks mentioned.The purpose of this article is to study the developing strategy of 3G business in Hunan Telecom based on the strategy level. The viewpoints discussed in this paper will give a positive guidance and have an important influence on the development of 3G in Hunan Telecom Corporation and other fixed-line telecommunication campany.