Hunan Automobile City Limited Company Developmental Strategy Research

Our country automobile industry and the domestic auto market passed through from 2000 to 2003 new turn high speed period of expansion, appeared so-called the"to blowout"phenomenon. Along with the international oil price dramatic rise, the national money market reduce, raw material rise continually as well as the consumer hold the coin to treat buy and so on the phenomenon appearances, since in 2004 the national auto market bitter experience"the cold current", the growth tendency has become slower obviously, the auto market competition is day by day intense, the automobile industry enters the new turn reorganization time.But compares with the overseas mature auto market, our country automobile industry still occupied the growth period, the growth potential is huge. Circulates the main channel as the Hunan automobile the Hunan automobile city limited company both to face the unprecedented challenge, and faces does greatly strongly makes the long sustainable development the opportunity. Holds the opportunity, meets the challenge, adapts inside and outside environment change, the science draws up the practical and feasible developmental strategy is imperative.This article has analyzed the Hunan automobile city limited company that the management present situation, the market environment and the parent company - Hunan commodity industry group deepens the influence which the reform changes the system possibly brings. It has used the model of"five kind of competition strength"of Porter to dissected the automobile industrial structure . It has utilized the"SWOT"analytic method to thoroughly analyze the superiority and the inferiority, the opportunity and the threat which the company further developed . It has appraised the main benefit counterparts'influence to the corporate growth . It has planned the company prospect and the strategic localization, proposed the corporate growth strategy goal, determined the concrete content of the corporate growth strategy . It has designed the strategic implementation concrete stage and the step. It has forecased the strategic risk and formulated the measure to meet the risk . Finally through establishes the organization and management system, the fund application system, the market marketing system and the enterprise culture system to support corporate growth strategy to smooth implement.