Vegetables Run A Business Marketing Strategy Research

As agriculture from the traditional self-sufficiency or semi-self-sufficient state to a high degree of commercialization and market-oriented transformation of the mode of agricultural business, agricultural production has changed over its decentralized and non-organizations of the China's major agricultural issues Crux of the matter. The vegetable business enterprises in such a context came into being, to assume in this market environment of the historical mission, vegetables enterprises and enterprises of different vegetables for sale, the change in the past vegetable sales enterprises and farmers to spread the base and wholesale markets Buy vegetables for sale simple mode of operation, and set one vegetable production, supply and marketing.Vegetables because of their business enterprises products are unique, seasonal, the concentration of supply and production cycle is longer, its supply and demand have their own special laws. Vegetables as a necessity of life, greater flexibility in the general supply and demand for a lack of flexibility, that is, the higher the prices of some vegetables, the enthusiasm of farmers produce higher product of the greater supply, but demand is relatively stable, With the price fluctuations will occur and tremendous changes. Alternative between the different products and stronger than other industrial goods, while the output of vegetables depends on the current period of price, the price under the current production.Vegetables from production to market will require a longer production cycle, but once the scale of production, in the production process is completed before the change can not be half-way, the market price changes can only affect the next cycle of production. This is when the current performance to a rise in prices of vegetables, farmers immediately altogether the same situation, resulting in prices of vegetables for sale difficult.The special nature of these vegetables to all scholars in the study of its business strategy more challenging, and resolve this matter for the parties to the problem, only the use of management and economics, and then on agriculture also is not enough, management Masters Drucker had the future of the organization and marketing of a precise prediction: "The future of marketing problems will no longer be business issues but social issues."This social problem is not simply refer to their problems themselves, but mean to solve this problem need to use the resources and means, vegetable products from enterprises for the production of its sources of scattered farmers, farmers of the OECD, The relative concentration of production bases, wholesale markets, and so on, and sales and circulation areas for various levels of consumer groups and different channels: origin market, sell and market, wholesale markets, chain operations, such as supermarkets. And the production and operation of its products sold in the market and the volume and price does not fully by the market regulation, government intervention makes the intensity of the vegetable market-oriented enterprises are bound process, and the level of cooperation with the Government at this stage of the vegetable business Enterprises, and to determine their level of development or even life and death.Faced with such a market environment vegetable business enterprises through such primary market, through the use of effective marketing strategies allow healthy growth, natural resources in the economic cycle and the ecological cycle of sustainable development and efficient use, so that such vegetables The economic benefits of agricultural, environmental and social benefits are fully reflected. This paper will be behind the analysis and discussion from the summing up to the reality of how to solve the problem of marketing the real social problems.