Research On Marketing Strategy Of Organic Vegetables In HJ Vegetable Development Limited

In resent years,with the rapid development of the economy of China,people's living standards improve,the quality of life in China improved,with the deteriorated pollution situation in China,food safty has become a social focus that Chinese people care for most.The people of health food,safe food,green food pay more and more attention to the higher requirements.As high quality food,consumers are prepared to pay a premium for organically grown vegetables.In reference to the literature at home and abroad,The object of study of this thesis is the organically grown vegetables of the HJ Development Limited,Analysis on marketing situation of state of the product,to develop sales and marketing strategy for the organically grown vegetables of HJ Vegetable Development Limited.Through the summary of the present situation of organic vegetable products of the HJ Vegetable Development Limited,we can see that organic vegetable products are relatively slow to develop in changchun city,without opening sales and popularity in the market,and there are many problems in the product itself.Therefore,for the rapid development of organic vegetable products in the market,the corresponding plans should be made in the new types of product research and development and the optimization of the new product combination;the existing distribution channels should be optimized and the new channels of Internet of things are developed to meet the development of the times,and the maturity of the traditional promotion mode should be fully played in the promotion link of the products.Sex,the main promotion of products,the use of the emerging trend of network development,to expand the new way of promotion,such as the publicity of social platform,the timeliness of the network explosion products and so on.Through the analysis of the related marketing environment of the organic vegetable market in Changchun,we can see that the future development space of organic vegetable products is very big.If we want to get a certain market position in the future market,we need to improve the related details of the project,and adjust the trend according to the trend of the market development,and pay attention to the development of the market.Product development and innovation,strictly control the quality of products,enhance product services,optimize product distribution channels,so as to achieve the ultimate goal of marketing.This paper also analyzes the organic vegetable products and market of HJ Vegetable Development Limited.by means of SWOT,PEST,STP and so on,and makes the marketing strategy combination strategy of the product.Finally,we put forward the relevant safeguard measures to implement the marketing mix strategy,and put forward to optimize the organic vegetable logistics distribution system,the innovation and maintenance of the distribution channel,strengthen the talent absorption and training,establish the brand image,maintain good public relations and communicate with the customers.The relevant research on organic vegetable products is aimed at making HJ Vegetable Development Limited.in the future market of organic vegetables,which can make the organic vegetable products of HJ Vegetable Development Limited.more widely recognized in Changchun market,and promote the healthy development of organic vegetable products industry.The idea of green organic city construction in the future of spring city.Let the people of Changchun have a healthier,safer and more environmentally friendly food environment,so that more citizens can eat organic vegetables at a low price and convenient,and finally realize the vision of the organic vegetables on the table of the people.At the same time,I hope this study can also provide some reference value for other cities in China to develop organic vegetable products.