Study On Regional Marketing Strategies Of Drug Dealers

After joining the WTO, the large number of foreign pharmaceutical companies' influx to china by the means of joint ventures or solely owned ventures, its solid financial strength, advanced marketing and management in China's pharmaceutical market shows the unique competitive advantage. In recent years, facing the complicate domestic and foreign environment, our pharmaceutical industries enter the stage of recombination, competitive pattern shows new aspect. Faced with foreign pharmaceutical enterprises wantonly and long-term business expansion, Chinese drug distributor should think how to face this unprecedented challenge? What kind of business strategy and marketing strategy we should use? How to develop and expanse in this fiercely competitive market? It is necessary for drug distributor to consider and resolve. This study is based on the above background, the objective is to provide some guidance and help for drug distributor to develop and expanse in the regional market through the current situation of China's regional pharmaceutical marketing,the problems facing regional marketing and related issues such as research. Thereby it can save enterprise's human and material resources in order to improve the competitiveness of enterprises effectively and economically in this intense competitive environment.This paper use modern marketing theory, analyzes the existing problems and opportunities against the current situation of Chinese regional drug distributor marketing, and learns from foreign experiences, proposes marketing strategy for the regional market in China. In the study of the subject, the paper first reviews the knowledge of regional marketing, analyzes the characteristics of China's pharmaceutical markets the facing problems,the status and trends of regional marketing through the pharmaceutical industry's marketing background first, focusing on the marketing strategy in the regional market, and finally combined with the theory and research, it use a case study to explain the necessity of this research. At present, China's drug distributor regional marketing model are: (1) wholesale redeployment, (2) net sales for the hospital, (3)end retail, (4) granted fast mode (5) with fast mode. As for China's regional market drugs dealer marketing strategy, this paper provides six means: (1) personalized marketing strategy, (2) professional marketing strategy, (3) different marketing strategy, (4) large-scale marketing strategy (5) brand marketing strategy, (6) network marketing strategy. In addition, the paper also talked about the management issues of regional market in the factory, customers, logistics, and sales personnel, in order to better launch regional marketing effectively for drug distributor.