China's Pharmaceutical Market Analysis And Drug Channel Sales Management Research

The development of China has been attracting the attention of the whole world since the reform and opening policy was carried out in 1978. The medicine industry has been developing rapidly and the increase of GDP in medicine industry has been always higher than that of other industries. With the development of economy, people have a higher standard of demand on health and medical services, which provides unprecedented opportunities for medicine industry and logistics industries.The nation has been carrying out medical reforms in three aspects, including medical insurance system, medical care system and medicine circulation system. Great efforts have been made to consummate the medicine circulation system and a rectification from laws and regulations enaction to law enforcement has been carried out. With the release of Pharmaceutical Administration Law of The People's Republic of China, Good Manufacturing Practices for Pharmaceutical Products (GMP) and Good Supply Practices for Pharmaceutical Products (GSP), and by lower prices and centralized purchasing, the sequences of medicine circulation have been effectively under control.The marketing process of the special commodity - medicine requires specific channels, which include the whole set of channels and sectors for the medicine to transform from the manufacturer to the distributor, then to the hospital and the pharmaceutical store and finally to the patient-consumer. Marketing channels are important links between the pharmaceutical manufacturer and the consumer. Medicines, medical information and medical services are also transferred by pharmaceutical enterprises through the marketing channels. It is certain that the...