S Plastic Dyeing Company, Relationship Marketing Strategy

A new generation of the core business of marketing is a network of relations, the company's marketing strategy must consider the enterprise resource links, the relationship between relationship marketing and how to create competitive advantage. According to the actual enterprises, the establishment of viable marketing strategy is the relationship between enterprise development must study the important issues.Based on S Corporation as an example, use of theory and empirical research on a combination of methods, from the start with the formation of relationship marketing, through the definition of relationship marketing, relationship marketing basic principles, the role of master, the use of relationship marketing model of the six markets such as relationship marketing theory, S Plastics Corporation for staining the status and relationship marketing issues, From the internal relations, corporate and external customer relationships, government relations, competitors, suppliers and distributors of relations between various angles, etc., of the companies were upgrading S Plastics effect relationship marketing strategy. I hope this paper can provide a salutary lesson for the S company is put into effect concerning camp selling tactics , make the S company be able to adapt to the inner outside environment change more well , create higher economic effect , be that sustained solid development establish the fine basis.