Harbin City, The Real Estate Industry Marketing Ethics Research

Along with our country market economy of development, real estate profession for society did major contribution, in the meantime, because of market competition of continuously turn worse, and the championship be inferior to discard of competition the regulation make some real estate company adoption disobey law and marketing morals of the means fight for customer and acquire the biggest benefits.Existence in the current business enterprise marketing a lot of immoral of phenomenon:On the product of counterfeit false and inferior, the product produced to result in pollution;Price top practice of the price Long break but the Mou take violence, or the unfair competition be big dozen price war;Promote sales aspect top adoption bribe, give presents, entertain etc. not the proper conduct carry on promote sales, or carry on a deceitful dvertisement publicity;Retail aspect top in the center the company don't speak reputation, or report for duty another goods.These marketing behavior which disobey law and marketing morals, not only injure large consumer and society of benefits, also influence prestige and image of business enterprise oneself, disadvantageous at the business enterprise of long-term development.The marketing morals is a chaperonage market economy but creation of, market economy and market marketing activity of existence, inevitable request market marketing the activity be subjected to a marketing morals of control.Only matching a morals marketing then can be real to promote market economy of development, promote society of progress with can keep on development.This text under the background that our country real estate profession height prosperity pass analysis real estate profession marketing morals present condition in Harbin, combined the related theories overview of the marketing morals, point out the real estate profession marketing morals of Harbin City the importance of the development, existence of problem and introduction influence marketing morals of factor.For the sake of the ability norm real estate profession marketing morals in Harbin, according to actual real estate profession in Harbin, to this is from the society, profession, business enterprise three level put forward eight everyone noodles:Expand the tradition culture strengthen a business enterprise marketing morals education;Strengthen legal system construction;Full exertive function of news medium, strengthen public opinion publicity and direct;The leader set up the morals view of exactitude;Value corporate culture construction;Strengthen profession association direct;The establishment is valid of the results investigate system.This 8's aring the real estate profession marketing morals of development Harbin is a key counterplan most .Real estate profession in Harbin is China in from the planned economy to the market economy the excessiveness of the process development get up, this inevitable will cause the real estate profession appear some question of ethics, our research with work out these existing problems and put forward correspond of measure, rightness speed real estate in Harbin economy development with promote ground economy of prosperity have to across ages of strategy meaning.