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Promote The Strategic Adjustment Of The Pd's Logistics Plight And Strategies

Posted on:2009-12-18Degree:MasterType:Thesis
Country:ChinaCandidate:J F YuanFull Text:PDF
GTID:2199360245961818Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the development of science and technology, logistics has brought the new administer revolution. The traditional costume retail trade also faces with the new opportunity and challenge. Since the market demand is changing more rapidly and the time of costume sales is shorter and shorter, corporations opened drastic completion based on time with each other. With the good expression_ of the company of NIKE and ADIDAS in china market, the sale volume of PD company which is the largest company in northeast area as the agent of the two companies is increasing year and year. When market share is increasing step-by-step, logistics distribution becomes the bottle neck of PD company. Sports wear requires the high quintile of logistics demand because of its peculiarity. Its sensitization for season and the demand of actual effect are great distinguish from other trades. With the changing of market demand, original logistics can not meet the demands of development of company. The soaring quantity of goods leads to the increasing conflict of logistics department and others. The velocity of distribution of logistics can not meet the demands of customer of outer business segments. A series of questions such as stock backlogging, exchange goods, lost goods and delivery delays come.In this paper, we talk about PD company as an illustration. We point its development in the future by the research and analysis of distribution of PD system, combining the advanced experience of practice in the same industry domestics and abroad and making the logistics management theories as a guide. A series of solutions are put forward based on the demands of internal and external customers. Under the premise of company existing business not be stopped, a common strategy is proposed to promote the means to resolve the plight of logistics PD company using logistics outsourcing, information systems development and rapid response means.The rest of the paper is organized as follows: In Section 1, the industry background and significance of topics are presented. In Section 2 , logistics management, distribution, logistics outsourcing and logistics information etc associated with PD company are proposed. Section 3 descript_ PD company's current business and give the analysis of each question. Section 4 propose the strategic readjustment of the whole logistics development in PD company. Promoting strategies against PD company's current logistics status quo are presented in Section 5. This paper discussed the logistics PD company process is the transformation of the Department of Way.
Keywords/Search Tags:Logistics Management, Distribution, Logistics Outsourcing, Logistics Information
PDF Full Text Request
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