G Motor Vehicle Insurance Company Marketing, Channel Management Strategy

With the implementation of Traffic Liability Compulsory Insurance, motor vehicle insurance has developed rapidly. Currently, motor vehicle insurance(brief name: car insurance)account for 70% of the whole property insurance business or so, so the car insurance props up the development of the whole property insurance. This thesis discusses that under the internal and external condition of the G company, insurance business company how to make use of its advantage to achieve the sustainable development through reasonable and effective strategy.After joining the WTO, the insurance market is gradually maturing. With the supplying and demanding parties and intermediary organs increasing continuously, the supply of insurance appears excess to the necessary demand actually. Under this situation, each insurance company competes drastically for market quota .With the development of the insurance and the emergence of retail terminal, the relationship between sale outlet and insurance company is more complexity and challenge.In recent years, the scale of G company rises year by year, but the market quota hasn't improved obviously and the profits faces a challenge. As a representative of property insurance company in Chengdu, G company has the opportunities and challenges brought about by the varieties of internal and external environments, and draws up its strategy so as to be winner in the heated market competition. It has important practical significance for the research of the thesis to this event.Based on the theories of management and management of outlet, first, the thesis takes G for example to analyses the varieties of external environments, and it finds out the opportunities and threats. Second, it also makes an analysis to G's internal condition to find out its strengths and weaknesses, then combining with the condition of marketing outlet of G's car insurance, it analyses the main problem, and draws up diversified and difference management strategies of the marketing outlet based on the analyse of SWOT.