Research, Consumer Behavior-based Ipod Design

iPod, since the birth, has received consumer's love and the fashion world' s big following continuously. It has obtained the huge economic efficiency and cultural effect. The design research of iPod is helpful for designers to refer to iPod' s successful experiences, formulate the appropriate design strategy. The full text based on the Consumer Behavior theories, regarding the consumer individual' s internal influences and the external influences from social culture, has carried on a thorough project analysis to iPod.