Brand Of Effective Psychological Reproduce

The brands are the intangibles. Enter the 21st century, business is the meaning of brand broke the original concept of narrow marker, and gradually became an abstract image of the enterprise representatives. Various enterprises also advertising strategies from the previous single promote product quality, brand transition to the business advantage of the publicity, corporate advertising strategies have been gradually completed to the level of propaganda from product brand promotion levels by leaps and bounds.Faced with the changing market environment and the continuous emergence of competitors, how to integrate limited marketing resources to establish an effective brand objectives for each of the enterprises are of the utmost importance. For a long time, the existence of more multi-brand research method is focused on an enterprise's brand strategy, and means of communication. How can consumers or potential customers to remember their own brand names, how can we come to the fore in the brand propaganda war? In fact, the brand is not merely a business, but also belongs to the public.Look at the brand perspective, the paper has adopted a new perspective, that is, with the public's view on brands, using the brain to think the public brand, the standards used to judge the public brand, and so on, across the traditional "brand reproducibility" business perspective, "Brand reproducibility" decomposition includes brand ads for the effective frequency and brand awareness in the target audience of Lenovo or two levels, and breakthroughs in the use of cognitive psychology previous theoretical analysis of the issue of advertising shallow taste the only the attitude of the core depth of cognitive psychology, with the spread of brand characteristics, in a bid to explore a corporate brand in the minds of consumers return the most effective way to achieve results and dissemination of the maximization of the rate of return on investment.This paper homogeneous products and use the same number of ads based on the assumption that, a lot of the field of cognitive psychology theory and models, draw a lot of cognitive psychology has been, at the same time, can be used to explain the phenomenon of brand communication results that the effective return on the brand is a number of conclusions from the perspective of cognitive psychology demonstration. The realization of a human cognitive things from memory to the whole process of research, so as to provide an effective brand promotion strategy.