Research On Bank Of China Credit Card Marketing Strategy

With the development of the national economy,the income of residents continues to grow.China's credit card industry has ushered in a golden period of development,especially the credit card industry.Since the 1990 s of the last century,it has developed rapidly and rapidly.In the recent ten years,with the acceleration of urbanization,the commodity market has continued to heat up,and the credit card industry has ushered in a period of golden development.The demand for and supply of credit cards have historically maintained a high level,highlighting the promising market development prospects.With good development opportunities,more and more companies have entered the credit card industry,especially many foreign brands,with large investment and propaganda,which exceeds other industries.This has led to further competition in the credit card industry.At present,the homogeneity of products in the credit card industry is serious and can not effectively meet the individual needs of consumers.Most of them rely on price wars,promotions and other methods to gain market share.In the short term,this may be effective,but the way to burn money is for the Bank of China.In terms of sustainability,companies need to tap their own core strengths and characteristics.This paper finds that although the Bank of China is still a leader in the credit card industry,there are a number of marketing management issues that need to be brought to the forefront,which may affect the profitability of the company.At present,companies have more or less problems in marketing management,and the deep-seated reasons are alarming.The credit card manufacturers are mostly capital-intensive and labor-intensive companies.Under such circumstances,whoever first implements a marketing management program successfully will take the lead in terms of cost and efficiency,and will be able to take the lead in future industries.competitor.Combining with the marketing management plan currently being implemented by the company,starting from the design of the project,the differences between marketing management and traditional management are determined.These differences are reflected in the actual optimization of the production process.The entire process is to automate the information flow and can be traced.It will greatly reduce the cost of information transmission and ensure the quality of marketing.At the same time,intelligent management has changed the traditional way of managing the big pots,clarifying the roles and authorities of different positions,and avoiding management confusion.In addition,the marketingmanagement has integrated and integrated the old management system of the company,and further reduced the management level of the company from the perspective of level and function management,prompting the development of the enterprise management to flatten.Through the implementation of the marketing management plan,the company has achieved a great deal of results in many aspects.In terms of cost reduction and manpower reduction,the progress and results achieved are relatively great.At the same time,the quality of marketing has gradually increased after a short period of adjustment before marketing quality.The research in this article has a certain guiding significance for the Bank of China itself.At the same time,it has certain reference value for the other companies in the industry in terms of marketing management,especially in the construction of marketing management systems,and provides practical guidance for intelligent transformation and smart manufacturing in the industry.Operational and theoretical framework support.